询盘Inquiry
不是照搬，是重排动线Re-Planned, Not Copied先弄懂你的业务和客户怎么做决定，再安排每一页先看什么、从哪里询盘。We learn how your buyers decide, then plan what each page shows first and where the inquiry starts.
为出海企业设计网站、品牌标识与运营Websites, brand identity and content for going global
让海外客户，Trusted At
一眼FIRST 信任你SIGHT。.
made for the world, not from a template.
品牌官网、品牌符号标识与多语言内容。
用海外客户的语言去设计，也用他们的语言去运营。Brand websites, brand identity and multilingual content.
Designed in your clients' language, and run in it too.
No homework
做网站，
不该先给你
布置作业。No Homework
Required.
你不需要先整理几十份资料。
给我们方向，资料不完整也能开始。You don't need to gather dozens of files first.
Give us a direction and we can start with what you have.
Too much?
品牌资料Brand kit
W公司介绍.docxAbout-us.docx
X产品资料.xlsxProducts.xlsx
ZIP产品图片.zipPhotos.zip
IMG产品图Product shots
英文资料English copy
你只要给一个方向Just give us a direction → 文案、架构、视觉、多语言、开发、上线，我们来补齐。copy, structure, visuals, languages, build and launch. We fill in the rest.
你只要给一个方向Just give us a direction ↓
其余的，我们来补齐。We fill in the rest.
内容决定版块，Built Around
而不是Your Business.模板决定内容。
模板会规定你必须准备什么：团队合影、客户评价、三段优势，没有也得硬塞。我们反过来，你有什么就设计什么，没有的先不放。每个版块都能定制。Templates tell you what to prepare: team photos, testimonials, three selling points. If you don't have them, you fake them. We do the opposite: we design around what you have and leave out what you don't. Every section is custom.
你现在手上有的资料What you have right now
打开或关掉试试，右边的页面会跟着变。点一下切换，上面的页面会跟着变。Switch them on and off. The page on the right follows.Tap to switch. The page above follows.
3 个版块，全部按你的内容排版 sections, laid out around your content
VETRACollectionsProjectsContact
Natural stone, since 2008Stone for spaces
that last.
that last.
Specifications
Thickness20 / 30 mmFinishPolished, honedMax slab3200 × 1600 mm
Inside our factory2:14
Certified
CEISO 9001SGS tested
Projects
“Delivered on spec and on time.”Project manager, Munich
JournalHow to choose marble for hotel lobbies
Request a sample ↗
A没有客户评价？先用认证和项目说话。
不是把中文翻成英文Not Just Translated.
而是为海外客户重新设计。Localized.
我们按目标市场的语言习惯、视觉偏好、信任逻辑和询盘路径重新组织网站，不做生硬的机翻版本。We rebuild your site around each market's language, visual taste, trust signals and inquiry path. Never a stiff machine translation.
ASTERRA产品 应用 项目 关于获取样册
为建筑与室内项目精选
天然石材，
天然石材，
为全球项目而选。
从矿山到项目现场，我们用更清晰的产品结构和专业内容，帮助海外客户快速判断材质、应用与交付能力。
项目级规格信息更符合欧美阅读习惯不靠机翻建立信任
Request samples获取样册
不是直译，是本地化表达Localized, Not Literal产品命名、按钮文案、证明信息，都按目标市场重写。Product names, button copy and proof points are rewritten for each market.
Aa字
不是国内网站换个英文Retuned, Not Relabelled字体、留白、图片比例和信息层级，都重新适配。Type, spacing, image ratios and hierarchy are all re-tuned.
SpecsProjectsInquiry
让海外客户更快找到重点Buyers Find What Matters规格、能力证明和询盘路径，放在他们习惯看的位置。Specs, proof and the inquiry path sit where they expect to look.
我们做的不只是网站，More Than a Website.
而是A Brand They 一眼认出Remember的品牌符号。.
Logo、图标、配色、字体，以及它们在名片、社媒头像、App 图标上的样子，我们一起设计、一起交付。网站只是品牌出现的第一个地方。Logo, icon, color and type, and how they live on business cards, social avatars and app icons. We design and deliver them together. The website is just the first place your brand shows up.
以我们自己的品牌为例Our own identity, as an example
x-heightbaseline眼睛 = oeye = o
标志与构成Logo and constructiono 是一只会看的眼睛，蓝色光标正在“点”它。The o is an eye that looks back. A blue cursor is clicking it.
Aro Studio×图标与小尺寸Icons at every sizeApp 图标、浏览器标签，缩到 16px 也认得出。App icon and browser tab. Still clear at 16px.
Websites & brand identityfor going global
名片与物料Cards and print同一套标志，印在纸上也一样清楚。The same mark, just as clear on paper.
色彩系统Color system墨黑负责交互，五个浅色负责氛围。Ink for actions, five pastels for mood.
AaAa
字体Typography无衬线负责清楚，斜体衬线负责语气。Sans for clarity, italic serif for voice.
Aro Studio出海网站与品牌Websites & identity
关注Follow社媒头像Social profiles头像、封面和帖子模板，一眼就是你。Avatars, covers and post templates that are unmistakably you.
不同行业Different Industries.，
应该长成不同的网站。Different Rules.
下面是我们为不同行业做的设计方向示例，部分品牌为虚构。每一个都从行业和受众出发，而不是把同一套模板换个颜色。Design directions we've created for different industries, some with fictional brands. Each one starts from its industry and audience, not from a recolored template.
已经有网站？Already Have a Site?
那就让它变得更好Let's Make It Better
同一家公司，不同的网站，会给客户完全不同的第一印象。拖动中线，看看旧站和翻新后的差别。Same company, different website, completely different first impression. Drag the line to compare the old site with the redesign.
品牌定位、视觉重构、响应式与多语言，一次做完。Positioning, visual redesign, responsive build and languages, all in one go.
上线之后，Launch Today.
让 Google 慢慢记住你。Get Googled Tomorrow.
网站做完不等于被找到。我们用目标市场的语言持续写内容、做 SEO、更新案例和社媒素材，让你的网站在海外客户的搜索里一点点往前排。Launching isn't the same as being found. We keep writing in your market's language: SEO pages, articles, case updates and social content, so you climb the searches your buyers actually make.
ceramic-europe.comPorcelain and Natural Stone Supplier Europe
stoneworld.deNatursteinplatten für Hotelprojekte
marbleline.itCalacatta Marble Slabs, Wholesale
granite-direct.co.ukGranite and Quartz Worktops Supplier
slabhub.comBuy Marble and Travertine Online
asterra-stone.com 第 28 位Natural Stone for Hotel and Retail Projects | ASTERRA
示意动画。实际排名取决于行业、竞争和内容投入。Illustrative animation. Real rankings depend on your industry, competition and content effort.
- 第 1 周Week 1多语言官网上线，提交 Google 收录Multilingual site goes live and is submitted to Google
- 第 3 周Week 3发布第一篇德语选材指南First German material guide published
- 第 6 周Week 6更新三个海外项目案例Three overseas project cases added
- 第 10 周Week 10稳定出现在搜索结果首页Consistently on the first page
按海外客户真正会搜的词，写材质、应用和规格页面。Material, application and spec pages built around what buyers really search.
用母语写行业文章，不是把中文稿机翻一遍。Industry articles written natively, not Chinese drafts run through a translator.
案例和新品同步做成社媒图文，内容一次产出多处使用。Every case and launch becomes social posts too. Create once, use everywhere.
出海运营按目标市场、平台和发布频率定制，方案细谈。可以在下方价格里勾选。Content operations are scoped to your markets, platforms and cadence. Let's talk details. Tick it in the pricing below.
一句话也可以。One Sentence
我们会把它变成网站Is Enough.
你描述业务和感觉，我们把模糊的需求翻译成可执行的设计，并给你看到真正的网站方向。Describe your business and the feeling you want. We turn the vague brief into a real design direction you can see.
你You
正在理解你的品牌Reading your brief0%
理解业务Understand整理内容Organize视觉方向Visuals中英结构Languages生成网站Build
VETRAStone Projects Applications AboutEN / 中文
Global natural stoneMaterial
Material
with presence.
Premium natural stone for architecture and interiors across Europe and North America.
方向已生成Direction ready克制、国际、有材质感Restrained, international, tactile
弱化传统石材行业的模板感，用大排版、真实规格信息和更符合欧美浏览习惯的内容结构建立品牌印象。Drop the stone-industry template look. Big type, real specs and a structure Western buyers are used to.
我们做Not a Catalogue.让人记住的网站，
不做货架。A Brand Experience.
我们专注高端的展示型网站与品牌标识：让海外客户信任你、搜得到你、主动来询盘。需要完整商城的项目，交给专业电商平台会更合适。We focus on premium showcase websites and brand identity that earn trust, get found and bring in inquiries. Projects that need a full online store are better served by a dedicated e-commerce platform.
我们擅长What we do best
- 品牌官网与外贸展示站Brand websites and export showcase sites
- 品牌标识与视觉符号Brand identity and visual symbols
- 产品、App 与活动落地页Product, app and campaign landing pages
- 多语言内容与本地化设计Multilingual content and localized design
- SEO 与海外内容运营SEO and overseas content operations
我们不做What we don't do
- 购物车、订单与库存系统Carts, orders and inventory systems
- 会员、积分与支付后台Membership, points and payment back-ends
- 模板换皮、批量低价建站Re-skinned templates and bulk cheap sites
已经有 Shopify 等商城？我们可以把品牌官网和它接起来。Already on Shopify? We can connect your brand site to it.
先选一个起点，Start Simple.
再把需要的加上去Add What You Need.
用试算器快速理解预算结构。最终仍以确认需求后的正式报价为准。Use the estimator to understand the budget. The final quote is confirmed once we understand your needs.
第 1 步Step 1选一个起点Pick a Starting Point
第 2 步Step 2一次性加购One-Time Add-Ons
新增语言Extra Languages¥1,500 / 种 · 套餐已含中文主站 · 含语言表达、排版与切换适配¥1,500 each · Chinese main site included · Copy, layout and switcher adapted
第 3 步Step 3上线后的持续服务After Launch
* 试算仅供参考，最终以确认需求后的正式报价为准。套餐已含内容不重复收费；域名注册续费、主机、CMS 平台及第三方订阅费用另计；SEO 服务不承诺搜索排名、流量或询盘数量。电商交易、会员系统和大型定制开发需单独评估。* For reference only. The final quote is confirmed once we understand your needs. Nothing already in your plan is charged twice. Domain renewals, hosting, CMS platforms and third-party subscriptions are billed separately. SEO work does not guarantee rankings, traffic or inquiries. E-commerce, memberships and large custom builds are quoted separately.
有个网站想法？Got an Idea?
发给我们就好Send It Over.
哪怕现在只有一个模糊方向，也可以开始。Even a rough direction is enough to start.
Let's make it real.
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